Consumer Confidence Trend — August 2016
The Consumer Confidence Trend report represents a monthly summary and analysis of the major indices of consumer confidence, both current and future.
- Consumer confidence rose in August to a yearly high.
- Business conditions confidence also advanced.
- Americans continue to be reluctant to use all their earned vacation time which significantly impacts consumer spending.
Consumer confidence rose in August to a 12-month high as both present situation and future expectations confidence rose. Each of the measures rose four points. A closer look at consumer confidence shows that while present situation confidence past year trend is markedly up, future expectations trend is largely flat. Future worries are being mitigated by a sense that the consumers “present” is satisfactory, and world events such as terrorism and Brexit have not directly impacted consumers as of yet. In addition, despite the lack of enthusiasm for either of the presidential candidates, consumer confidence appears unaffected by this choice dissatisfaction.
August 2016 American Mood Trend ReportDownload